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Genuine Fresche

Project Type

Social Media

Date

April 2021 - June 2023

Role

Social Media Manager

Where health meets hype—and the numbers don’t lie.

As Social Media Manager for Genuine Fresche, we took this smoothie + açaí bowl shop from local gem to social media must-follow. By building a strong, fresh-forward brand voice and launching crave-worthy content across platforms, we crafted a digital presence that felt as good as their bowls taste.

We didn’t just show up—we showed out.
🚀 Grew Instagram following by 210% in 6 months
📍 Increased in-store traffic by 38% thanks to geo-targeted promo drops
🌈 Built an authentic, engaged community of wellness lovers who now live for #FrescheFridays

With trend-savvy creativity, scroll-stopping visuals, and consistent storytelling, we positioned Genuine Fresche as the destination for nutritious vibes. Our strategy turned likes into foot traffic, followers into loyalists, and regulars into brand ambassadors. This wasn’t just social—it was a movement.

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