K Collins Training

Confidence coaching meets content that connects.

When Kaitlin came to us, she had the expertise and a powerful mission—helping women ditch diet culture and build sustainable, strong, confident lives. What she needed was a digital presence to match. We stepped in to shape her voice, sharpen her messaging, and scale her social game.

We started by developing clear, scroll-stopping content pillars that reflected her brand values and spoke directly to her ideal client:
📌 Transformation & Client Wins to build trust
📌 Mindset & Method to position her as an expert
📌 Behind-the-Scenes Coaching to humanize her brand
📌 Relatable Real Talk to drive shares and save-worthy engagement

From there, we built a full-funnel social strategy tailored to both Instagram and TikTok, balancing storytelling, education, and empowerment—always with a CTA that made people want to DM her right now.

📈 Grew Instagram following by 230% in 4 months
📹 Generated 1M+ TikTok views across targeted Reels and short-form videos
💬 Increased inbound coaching inquiries by 4x through optimized content and conversion-focused captions
🎯 Created a consistent posting rhythm that turned her from “one of many” to the coach people trust

The result? A bold, authentic brand voice—and a community that doesn’t just follow, they show up.